Up to $10,000 per month in free AdWords marketing available for the non-profit purpose from Google grant application. According to www.pr2020.com, today there are already more than 4,000 receivers of this Google grant. Moreover, once you are eligible for this Google grants you may also apply for a bigger grant up to approximately $40,000 per month if you are able to consistently reach the $10,000 per month cap.
So how this Google grant application works? Well, this article will give you the much-needed information about the Google grant from the eligibility criteria to apply for the grant. Also, you will learn about the basic requirement to step by step instruction to apply for the grant.
The Google Ad Grants program offers nonprofits the opportunity to access valuable search engine advertising space without cost. Eligible organizations receive $10,000 in Google Ad credits monthly, which they can use to drive traffic to critical content on their websites.
Given that Google accounts for over 80% of desktop search traffic in the United States, this program holds immense potential to enhance a nonprofit’s visibility and garner increased support for its cause. To benefit from the program, nonprofits need to adhere to the designated Google Grant application process and secure approval.
Benefits of Google Ad Grants
By utilizing Google Ad Grants, nonprofits can optimize your ad campaigns to boost conversion rates and achieve your desired outcomes. The program enables nonprofits to reach a wider audience, attracting potential donors, volunteers, and supporters who may not have otherwise been aware of their cause.
Through targeted ad campaigns, nonprofits can maintain communication with existing donors. This, keeping you engaged and informed about the organization’s activities and impact. Google Ad Grants allow nonprofits to run multiple ad campaigns concurrently, expanding their reach and promoting various initiatives or events.
Nonprofits can utilize Google’s analytics tools to monitor the performance of your ad campaigns. So, nonprofits gain insights into audience engagement, click-through rates, and other key metrics. By analyzing data from ad campaigns, nonprofits can gain valuable insights into the preferences and behaviors of their online supporters. Thus, helping them tailor future outreach efforts more effectively.
Action Against Hunger is just one example of a nonprofit that has benefited from the program, driving significant traffic to its website and raising substantial funds in a short period. However, it’s important to note that the Google Grant has specific guidelines that determine an organization’s eligibility to participate in the program.
How Long Will it Take for Google Ad Grants?
The actual Google Grants application itself can be completed relatively quickly and may get approved promptly. However, there are some pre-qualifying steps that may require additional time.
If your organization is already registered with Google for Nonprofits, the Google Grants application process typically takes anywhere from 2 to 14 days. However, if you haven’t yet applied for and received approval for a Google for Nonprofits account, you’ll need to complete that process first, which may extend the overall timeline.
Eligibility
First, let’s talk about the eligibility. To be able to apply for the grant, according to Google the interested party must be included in these criteria:
- Nonprofits Agencies within the United States with current 501.c.3. status with the IRS
- The Agencies must include on the IRS form 990 tax return less than 50% earned income.
- The earned income also has to be listed in the tax return as “Program Service Revenue,” such as government contract, admission to an art museum or tuition by tuition.
If you are eligible for the grant the next step is to know the basic requirement for it to work, such as:
- Own a website for ads to link to
- On the website, there are no ads with the purpose to generate revenue such as Google Adsense.
- Able to manage the campaign regularly. For this purpose you have to understand the Google guidelines and the Google Adwords
- Choose keywords and ads that are accurate, relevant and timely as well as have maximum $1 per click.
How to Apply for The Grant
After you fulfill the basic requirement for Google grant application now let’s talk about the step by step instruction to apply for the grant. Here are the steps as informed by Google, the pr2020.com and googlegrants.org:
- Visit the Google Grants website and see if there is any updated information about Google grant application.
- Fill in the online application form for the grant
- Prepare beforehand some sample keywords, ad copy, as well as a short statement that mention the benefit gained by your nonprofit’s participation in the Google Grants program. In the application, you must answer it. It is worth to note that this section will likely be the most important factor to decide the acceptance in the program. So, spend a hefty time to get the most relevant and accurate keywords and ads.
- After completing the Google Grant Application form, submit it online to be reviewed by the Google Grants committee. They will decide whether you will get the grant or not. What they will do is assess your eligibility and review your website and your nonprofit purpose.
Include EIN for This Grant
Google Grants application requires clear information about your organization, including your Employer Identification Number (EIN) and mission statement. While Google doesn’t mandate displaying your EIN, it’s beneficial for establishing credibility with potential donors, volunteers, and supporters.
Including your EIN in your website’s footer is a simple and effective way to demonstrate your organization’s status as a registered 501(c)(3) nonprofit. This information helps visitors trust your organization and align themselves with your mission.
Additionally, having a concise and compelling mission statement on your website is essential for Google Grant application approval. Your mission statement should clearly communicate your organization’s purpose and activities. Hence, helping visitors understand the impact of your work and encouraging them to engage with your cause.
Summary
The Google Grants program presents an excellent opportunity for nonprofits seeking to enhance their digital marketing efforts. By learning how to apply for Google Grants and configuring your Google Ads account to align with your goals, you can leverage this valuable resource effectively.
While the process may seem daunting at first, the potential to access $10,000 in free Google Ads spending each month. This, make iit worthwhile to navigate through any initial confusion. With dedication and proper guidance, nonprofits can maximize the benefits of the Google Grants program to expand their reach and impact online.
References:
- How To Apply For A Google Grant : http://www.googlegrants.org/how-to-apply
- Images: searchenginejournal.com, verticalresponse.com, googlegrants.blogspot.com
